Sunday, January 11, 2009

Excerpt From The Straits Times - Obama Inaugural Commemoratives Hot Sellers

Blinging the change: Obamabilia sells like hotcakes

WASHINGTON - January 11, 2009. From beer to ice cream, lapel pins to T-shirts, if it has anything to do with US president-elect Barack Obama, it's selling like hotcakes as people everywhere snap up souvenirs marking his inauguration.

'So many people want a memento of this historic time,' Ms Ann Hand, a jewelry maker in Washington who has made a collection of accessories to commemorate Mr Obama's swearing-in on Jan 20. Hand offers cufflinks featuring the red, white and blue 'O' logo of the Obama campaign, a necklace reprising Mr Obama's 'Hope' theme, sunglasses encrusted with Swarovski crystal to spell out the name of the 44th US president, and half a dozen other jewelry items.

None come cheap, but even in a slumping global economy, demand has been so strong that many of the accessories are on back order.

'Everything is selling better than I expected. We're doing a lot of overseas orders - Hong Kong, Norway, Sweden, Singapore, Japan, Britain. We've never had that before,' Ms Hand, who has been in business for 20 years, said.

'It's really wonderful to know that people overseas want our president's lapel pin,' she said.......